What Happened to Roofer Marketers — and the Best Alternative for Roofing Owners

Here’s the short version: Roofer Marketers is now JobNimbus Marketing. The company announced it was acquired by JobNimbus, a roofing software company, and folded into their marketing arm. So if you went looking for the old agency and landed somewhere that didn’t look like what you remembered, that’s why. Whether you were trying to reach them or you’re just shopping for someone to handle your roofing marketing, this page lays out what happened in plain English, what to look for in an alternative, and how we stack up. No spin, and no knocking anyone.

What happened to Roofer Marketers?

Roofer Marketers started as a Minnesota agency in 2018, doing search, ads, web design, and social for roofing companies. In 2023 the company announced it had been acquired by JobNimbus, the roofing CRM company, and rebranded as JobNimbus Marketing. Their old website now points visitors to the JobNimbus marketing page. That’s the factual story, the founding history from the agency’s own record and the acquisition from the company’s own announcement: the independent agency you may remember now operates inside a software company.

None of that is a knock on either company. Acquisitions happen, and plenty of good people work on both sides of one. But if you were a client or a prospect of the old agency, it’s a fair thing to know before you decide who handles your marketing next.

What an acquisition can mean for the agency you hire

Here’s the honest, general point, and we mean it as something to weigh, not a verdict on anyone. When an independent marketing agency gets folded into a software company, marketing can become one product among several the parent company sells. That’s not automatically bad. It can mean more resources. But some owners tell us they’d rather work with a partner whose only job is their growth.

It’s a trade-off, and only you can decide which side of it you want. What matters more than who owns the agency is whether the agency does the handful of things that actually book roofing jobs, and whether they’ll tell you the truth about what’s working. That’s what the rest of this page is about.

What to look for in a Roofer Marketers alternative

Whether you’re replacing Roofer Marketers or hiring your first agency, these are the things worth checking before you sign anything. We hold ourselves to the same list, so use it on us too.

• One team for the whole funnel. Search, ads, a website homeowners trust, and follow-up all feed each other. If an agency only does one piece, you end up stitching two or three vendors together and nobody owns the result. Look for a team that runs the whole thing.
• Pricing you can see before a call. You should be able to find out roughly what it costs without sitting through a sales pitch first. We publish ours, and you can hold anyone you’re considering to the same standard.
• You own your website, ad accounts, and data. Always. If you leave, you should be able to walk out with everything you paid for. If an agency won’t put that in writing, that’s a red flag.
• They measure booked jobs, not just rankings. Rankings and clicks are the means, not the end. The report that matters shows cost per lead and cost per booked job, in numbers you can actually spend.
• No guarantees. Nobody can honestly promise a number-one ranking or a set number of leads, because search engines change their rules and no agency controls them. An agency that promises certainty is telling you what you want to hear.
• No long lock-in. A good agency earns your business month to month. A long contract you can’t get out of is a substitute for confidence.

A simple checklist to compare roofing agencies

Full disclosure before the table: Limitless Local is our agency, so the right-hand column is us describing our own work. Use the criteria on any agency you’re considering, not just ours.

What to check	Why it matters	How Limitless Local does it
Full funnel, one team	No stitching vendors together	Search, ads, website, and follow-up under one roof
Pricing before a call	You can budget without a pitch	Published: Engine pricing from $2,500/mo
You own your assets	You can leave with what you paid for	You own your site, ad accounts, and data, in writing
Reports booked jobs	Numbers you can actually spend	Cost per lead and cost per booked job, first ring to closed job
No guarantees	Honesty over false certainty	We won’t promise a ranking; we show you the cost of every job
No forced lock-in	They earn it monthly	Three-month ask, but we won’t make you stay; clients stay because we earn it

Where Limitless Local fits (the honest disclosure)

We’re one option, and an independent, owner-run one. We build roofing marketing the way we’d want it built for our own business: one team handling roofing marketing end to end, transparent pricing, and reporting that talks in booked jobs. For one roofing client, better presence and consistent information across the web drove roughly 3x their map pack visibility and more inbound calls. That’s a past result for a real client, not a promise about yours, but it’s the kind of thing marketing that’s actually working produces.

You don’t have to commit to the whole program to see if the work is any good. A free visibility audit shows you where you’re losing booked jobs before you spend a dollar. The full program, the Limitless Engine, starts at $2,500 a month, and the audit comes with no obligation. If you want the numbers first, here’s what roofing marketing costs, and here’s how to get more roofing leads.

Frequently asked questions

What happened to Roofer Marketers?

Roofer Marketers, a Minnesota roofing agency founded in 2018, was acquired by the roofing software company JobNimbus in 2023 and now operates as JobNimbus Marketing. The old website routes visitors to the JobNimbus marketing page. That’s per the company’s own announcement.

Is Roofer Marketers still in business?

Not as an independent agency. The brand continues as JobNimbus Marketing, the marketing arm of the JobNimbus software company. If you were a client of the old agency, your point of contact is now inside JobNimbus.

What’s a good alternative to Roofer Marketers for roofing companies?

Look for an agency that runs your whole funnel with one team, shows you pricing before a sales call, lets you own your website and ad accounts, and reports in booked jobs instead of just rankings. Limitless Local is one independent option built that way; use the checklist above to compare any agency fairly.

Do I own my website and ad accounts if I switch agencies?

You should, always. Before you switch, ask the new agency to confirm in writing that you own your website, your ad accounts, and your data. If anyone won’t, that tells you something.

Can any roofing agency guarantee leads or first-page rankings?

No, and nobody honestly can, because search engines change their rules and no agency controls them. What a good agency can promise is transparency: you’ll see cost per lead and cost per booked job, and they’ll tell you plainly when something isn’t working.

Keep reading

• Why we built Limitless Local for owner-operators.
• And why we won’t guarantee leads or rankings.

Ready to see where you stand?

If you want to see where you’re invisible in local search and what it’s costing you in booked jobs, we’ll show you, no pitch, no pressure. Start with a free visibility audit and you decide what to do with what we find.