Electrical Marketing
Which electrical services can I advertise on Local Services Ads?
Which electrical job types Local Services Ads can show for, what sits in separate categories like solar and home security, and which…
Electrical Marketing Resources
Answers for electrical contractors on more service calls and bigger jobs: Google Business Profile, ads, your website, reviews and quote follow-up.
Electrical guides · page 2
Electrical Marketing
How do electricians get verified for Google Local Services Ads?
The checks Google runs before an electrician gets the Google Verified badge on Local Services Ads: background, license, insurance, registration and timing.
Electrical Marketing
How does Quality Score affect an electrician’s Google Ads costs?
What Google Ads Quality Score is, how the ad quality behind it changes an electrician's cost per click, and the fixes that…
Electrical Marketing
How much should an electrician spend on Google Ads each month?
How to set an electrician's monthly Google Ads budget: the job math, local click prices, daily budgets, and whether $1,000, $2,500 or…
Electrical Marketing
Which keywords should an electrician bid on in Google Ads?
The Google Ads keywords that book electrical jobs: hiring searches, urgent service, panel upgrades, EV chargers and generators, and how to check…
Electrical Marketing
What negative keywords should electricians add to Google Ads first?
The first negative keywords an electrician should add to Google Ads: job seekers, DIY, parts shoppers and utility searches, plus where to…
Electrical Marketing
How should an electrician respond to a negative Google review?
How an electrician should answer a bad Google review: what to say, what never to say, when to report it, and how…
Electrical Marketing
Which Google Business Profile categories should an electrician choose?
Which primary and extra Google Business Profile categories an electrician should pick, what belongs in services, and what a category change triggers.
Electrical Marketing
What should an electrician fix first after losing the map pack spot?
The order an electrician should check things after losing the Google map pack: the drop, suspensions, profile edits, reviews, competitors and website.
Electrical Marketing
Why is a competitor electrician ranking above me on Google Maps?
How to diagnose why another electrician outranks you on Google Maps: distance, profile relevance, reviews, links, rule breaks, and what you can…
Electrical Marketing
Should my electrical company run Google Ads and LSAs at the same time?
When an electrical company should run Google search ads and Local Services Ads at once, how to split jobs and budget, and…
Electrical Marketing
What should I expect from electrical marketing in the first 90 days?
What electricians should expect from marketing in the first 90 days: setup, when ads and LSAs start, early SEO signs, and fair…
Electrical Marketing
How do I know if my electrical marketing agency is getting results?
How electricians can judge the marketing agency they pay: what a useful report shows, job mix and revenue, checking numbers, red flags…
Electrical Marketing
How should an electrical contractor market to commercial customers?
How electrical contractors win commercial work: GC bid lists, NFPA 70B maintenance programs, workplace EV charging, Google for emergencies, and public bids.
Electrical Marketing
How do I follow up on electrical quotes automatically?
How electricians automate quote follow-up in Jobber, Housecall Pro or ServiceTitan: the setup, a follow-up schedule, text permission, and what to track.
Electrical Marketing
How should a new electrical contractor get its first customers?
Where a new electrical contractor's first customers come from, and what to set up first: Google profile, reviews, trade partners, ads and…
Electrical Marketing
How do I get more panel upgrade and EV charger jobs?
How electricians book more panel upgrades and EV charger installs: separate pages and campaigns, the capacity check, expired tax credits and follow-up.
Electrical Marketing
What Google Ads campaigns work best for electricians?
Which Google Ads campaigns book electrical jobs: Search split by job type, call assets, Local Services Ads, and when Performance Max or…
Electrical Marketing
How much should an electrical contractor spend on marketing?
How much an electrical contractor should spend on marketing: the percentage-of-revenue rule of thumb, the job math that checks it, and what…
Electrical Marketing
How do I get more Google reviews for my electrical business?
A simple system for electricians to get more Google reviews: the right moment, a one-tap link, automated requests, and what Google's review…
Electrical Marketing
What should an electrician’s website have to get more calls?
What an electrician's website needs to turn visits into calls: a mobile-first top screen, a page per job type, proof you're licensed,…
Electrical Marketing
How do I track which electrical marketing brings in real jobs?
Set up call tracking, define a sold job, record lead source and job type in ServiceTitan, Housecall Pro or Jobber, and judge…
Electrical Marketing
How do I get my electrical company into the Google map pack?
How electricians get into the map pack: the three ranking factors, why distance limits you, how reviews and links build popularity, and…
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