Roofing Marketing
Are Google Local Services Ads worth it for a roofing company?
When Google Local Services Ads pay off for roofers, what counts as a charged lead, how screening and ranking work, and what…
Roofing Marketing Resources
Answers for roofing owners on winning more estimates and signed jobs: Google Maps, ads, reviews, your website and following up on bids.
Start here
Roofing Marketing
Why isn’t my roofing company showing up on Google Maps?
A roofer's checklist for a missing Google Maps listing: suspensions, duplicates, stuck edits, service-area setup, business names and local ranking.
Roofing Marketing
What should a roofing website include to get more estimate requests?
A page-by-page checklist for roofing websites: first screen, service pages, request forms, photos, reviews, financing, warranty copy and page speed.
All Roofing guides
Roofing Marketing
Do Facebook ads work for getting roofing leads?
When Facebook and Instagram ads bring in roofing leads, what those leads are like, how to qualify them, and how to judge…
Roofing Marketing
How do I set up Google Maps for a second roofing location?
When a second roofing location qualifies for its own Google profile, and how to name, verify and set its service area without…
Roofing Marketing
How can my roofing company stand out from other roofers online?
How a roofer stands out online: show license, insurance, real crew photos, specific reviews and a written warranty on your Google profile,…
Roofing Marketing
Should I pause roofing marketing when my crews are booked out?
What a booked-out roofer should pause, turn down or keep running: LSAs, Google Ads budgets and schedules, your Google profile, reviews and…
Roofing Marketing
How do I know if AI search is sending my roofing company leads?
How a roofer checks whether ChatGPT, Gemini and Google's AI Overviews send calls and estimates: Analytics, call tracking, office notes and signed…
Roofing Marketing
Can ChatGPT write the content on my roofing website?
What Google, Bing and OpenAI say about AI-written pages, where ChatGPT gets roofing facts wrong, and what a roofer must add before…
Roofing Marketing
Can a roofing company mention insurance claims in its ads?
What a roofer can say about insurance claims in ads: deductible and adjusting rules in Florida, Texas and Minnesota, and Google ad…
Roofing Marketing
How do I get commercial roofing leads with Google Ads?
Set up Google Ads for commercial roofing: a separate campaign, keywords and negatives, targeting, a commercial landing page and tracking to signed…
Roofing Marketing
How should my roofing ad budget change from storm season to winter?
How a roofer should raise, trim and shift Google Ads and LSA budgets from storm season to winter without switching campaigns off,…
Roofing Marketing
How do I switch roofing marketing agencies without losing leads?
A handover checklist for roofers changing agencies: who should own your Google profile and ads, how to port call tracking numbers, and…
Roofing Marketing
Should I use Angi or Thumbtack while my roofing SEO ramps up?
When Angi or Thumbtack make sense as a short bridge while roofing SEO builds, how each charges for leads, what gets credited,…
Roofing Marketing
When is a roofing company ready for a full-time marketing hire?
The workload, lead and cost signs that a roofing company is ready for a full-time marketer, what the hire really costs, and…
Roofing Marketing
Are yard signs and truck wraps worth it for a roofing company?
How roofing companies can judge yard signs, truck wraps and door hangers: what drives the cost, the rules to check, and how…
Roofing Marketing
How should a roofer split budget between Google Ads and LSAs?
How roofers divide one paid budget between Local Services Ads and Google search ads, when to shift money between them, and how…
Roofing Marketing
Is $1,000 a month enough for roofing marketing?
What $1,000 a month can and can't buy for a roofing company, where to put it first, and how to check whether…
Roofing Marketing
How do I stop price shoppers from calling my roofing company?
How roofers filter out price shoppers before they call: negative keywords, LSA settings, value-led ads, price ranges on the site and no…
Roofing Marketing
Does a roofing company need a CRM to follow up on leads?
When a roofing company needs a CRM for lead follow-up, when a spreadsheet will do, and the five things a roofing CRM…
Roofing Marketing
Does a missed-call text-back help a roofing company book jobs?
How a missed-call text-back works for roofing companies, what the text should say, when it won't reach the homeowner, LSA charges and…
Roofing Marketing
What close rate should a roofer expect from online leads?
Realistic roofing close rates by lead source, lead-to-signed vs estimate-to-signed, and the slow callbacks and junk leads that drag online close rates…
Roofing Marketing
What cost per booked job should a roofing company aim for?
How to set a roofing cost per booked job target from your own job price, gross margin and close rate, with separate…
Roofing Marketing
Can a roofing company use a Facebook page instead of a website?
What a roofer gives up on Google Maps, Google and Facebook ads, and AI search with only a Facebook page, and when…
Roofing Marketing
How do I know if my roofing website works well on phones?
A five-minute phone test for roofing websites: load speed, tap-to-call, tap targets, the estimate form and layout, plus Google's free tools and…
Roofing Marketing
How does a roofing company get links from local websites?
Where roofers earn real local links: suppliers, associations, sponsorships, local news and partners, plus the link tactics Google treats as spam.
Roofing Marketing
Should a roofer market gutters and siding, or just roofs?
When gutters and siding are worth marketing for a roofing company, how to keep them from crowding out roof leads, and how…
Free visibility audit
Ready to book more jobs?
Start with a free visibility audit, or book a 20-minute growth call.