Roofing Marketing
How should a roofing company market metal roof installs?
How roofers get more metal roofing jobs: a dedicated page, Google profile services, metal-only ads with DIY negatives, backed claims, and the…
Roofing Marketing Resources
Answers for roofing owners on winning more estimates and signed jobs: Google Maps, ads, reviews, your website and following up on bids.
Roofing guides · page 2
Roofing Marketing
Do Local Services Ads help a roofer rank on Google Maps?
Google says you can't pay for a better local ranking. What LSA spend does and doesn't do for a roofer's free map…
Roofing Marketing
How long does LSA verification take for a roofing company?
Google says LSA screening averages 3–4 weeks after you submit documents. What roofers get checked on, what slows it down, and when…
Roofing Marketing
How long should I run roofing Google Ads before judging them?
How long to run roofing Google Ads before deciding: what to check in the first two weeks, and when cost per estimate…
Roofing Marketing
Which negative keywords should a roofer add to Google Ads?
The negative keywords a roofer should add to Google Ads: job seekers, DIY, supply shoppers and wrong services, plus the homeowner words…
Roofing Marketing
What is Quality Score, and how does it affect roofing Google Ads?
What Google Ads Quality Score measures for roofers, how the ad quality behind it affects click cost, and the keyword, ad and…
Roofing Marketing
Do roofing reviews on Facebook, Yelp, or the BBB matter?
How much Facebook, Yelp and BBB reviews matter for a roofer: what homeowners see, how the BBB grades you, Yelp's no-asking rule…
Roofing Marketing
How many new Google reviews a month should a roofer get?
Google sets no monthly review target. How a roofer can set a healthy review pace, benchmark it against nearby competitors and avoid…
Roofing Marketing
Can a roofer offer a discount in exchange for Google reviews?
Why Google bans discounts, gift cards and raffles for reviews, what the FTC adds, what happens if you're caught, and what a…
Roofing Marketing
Does my roofing company info need to match on every listing?
Why a roofer's name, address and phone should match on every listing, which mismatches cost the most, and the order to find…
Roofing Marketing
What Google Business Profile categories should a roofer choose?
Which primary and additional Google Business Profile categories a roofing company should pick, what goes in services instead, and when to change…
Roofing Marketing
How do I market a roofing company in the slow season?
A step-by-step slow-season plan for roofing owners: who to contact first, what to do with ads, Google profile posts, and what to…
Roofing Marketing
What should a roofer do about an unfair Google review?
Which unfair Google reviews a roofer can get removed, how to report them, how to reply to the rest, and what never…
Roofing Marketing
How do I know if my roofing marketing agency is getting results?
How roofing owners can judge the agency they already pay: what a report should show, why one month misleads, questions to ask…
Roofing Marketing
Is door knocking or online marketing better for a roofing company?
When canvassing beats Google for a roofing company and when it doesn't, the rules that apply to door-to-door roof sales, and how…
Roofing Marketing
How does a roofing company get recommended by ChatGPT?
What ChatGPT, Google's AI Overviews and Copilot actually read, and the steps a roofing company can check: crawler access, listings, pages and…
Roofing Marketing
How should a roofing company market commercial roofing?
Who hires commercial roofers, how to get on their vendor lists, what to put online, how to sell maintenance programs, and how…
Roofing Marketing
Should my roofing marketing go after repairs or replacements?
How roofing companies should split marketing between repairs and replacements: different buyers, separate campaigns and pages, budget and tracking.
Roofing Marketing
How should a roofing company follow up on unsigned estimates?
A follow-up schedule for unsigned roofing estimates: when to call, what to send, who owns it, what software can automate, and when…
Roofing Marketing
How do I get more Google reviews after a roof replacement?
A step-by-step review ask for roofing companies: who asks, when, what to say, how to send the link, and what Google and…
Roofing Marketing
Why are my roofing ads getting clicks but no calls?
Why roofing Google Ads get clicks but no calls: untracked calls, junk searches, wide location settings, Display Expansion, landing pages and missed…
Roofing Marketing
How fast should a roofing company call back a new lead?
Callback targets for roofing leads: answer time, missed calls, forms and LSA messages, after hours and storms, and why the first call…
Roofing Marketing
How do I track which roofing leads turn into signed jobs?
How roofers track every lead from first call to signed contract: lead sources, pipeline stages, estimate reports, Google Ads imports and cost…
Free visibility audit
Ready to book more jobs?
Start with a free visibility audit, or book a 20-minute growth call.