Plumbing Marketing
How do I cut down on junk plumbing leads?
Why plumbing companies get junk leads and how to cut them: tag leads, fix search terms, location, LSA settings, form spam and…
Plumbing Marketing Resources
Answers for plumbing owners on more booked calls: Local Services Ads, Google Ads, the map pack, reviews, after-hours calls and lead costs.
Plumbing guides · page 2
Plumbing Marketing
Which plumbing services should I advertise first?
How plumbers choose the first service to advertise: profit per booked job, crew capacity, local demand and click costs, with a worked…
Plumbing Marketing
How should I structure my plumbing Google Ads campaigns?
How to split plumbing Google Ads into campaigns and ad groups: urgent vs planned work, job-type ad groups, negatives, maps, schedules and…
Plumbing Marketing
Which negative keywords stop wasted plumbing ad spend?
Which negative keywords plumbers should add in Google Ads: DIY, jobs, parts and services you don't offer, plus match types, plurals and…
Plumbing Marketing
What keywords should my plumbing Google Ads target?
Which searches plumbing Google Ads should pay for: urgent problems, specific services and plumber near me, plus match types, town names and…
Plumbing Marketing
How much should a plumbing company spend on Google Ads?
How plumbing owners set a Google Ads budget: work backward from booked jobs, price clicks locally, split emergency and planned work, and…
Plumbing Marketing
How do I get my plumbing techs to ask for reviews on every job?
How plumbing owners make the review ask a habit on every job: where it fits in the close-out, what techs say, software…
Plumbing Marketing
How do I recover from bad reviews on my plumbing company?
How plumbing owners sort bad Google reviews, report the ones that break the rules, reply to the rest, fix the cause and…
Plumbing Marketing
How many Google reviews does a plumbing company need?
Google sets no review minimum for Maps. How plumbing owners set a review target from the plumbers next to them, what Local…
Plumbing Marketing
Should my plumbing company be set up as a service-area business?
When a plumbing company should hide its address and set a service area on Google, when a shop can show it as…
Plumbing Marketing
What Google Business Profile categories should a plumber choose?
Which primary and additional Google Business Profile categories a plumbing company should choose, what belongs in services instead, and how to change…
Plumbing Marketing
How do I get more Google reviews for my plumbing company?
How plumbers get more Google reviews within Google's rules: when to ask, what techs should say, how many reviews you need, and…
Plumbing Marketing
How do I get more water heater and repipe jobs?
How plumbers book more water heater replacements and repipes: separate ads and pages, Local Services Ads job types, tech-sourced estimates and value…
Plumbing Marketing
Should I hire a plumbing marketing agency or do it myself?
When plumbing owners should run their own marketing, what a marketing hire really costs, when an agency pays off, and which accounts…
Plumbing Marketing
How should a new plumbing company get its first customers?
Where a new plumbing company's first jobs come from, what to set up in week one, first reviews, when to add Google…
Plumbing Marketing
How much can I afford to pay for a plumbing lead?
The most a plumbing lead is worth to you: gross profit per job, the share of leads that pay, and separate ceilings…
Plumbing Marketing
How do I work out my plumbing customer acquisition cost?
Work out what a new plumbing customer costs: which costs to count, how to count new customers, per-channel vs blended, LSA credits…
Plumbing Marketing
How do I stop losing after-hours plumbing calls?
How plumbing shops keep night and weekend calls: who answers, which calls need a plumber tonight, LSA charges for missed calls, ad…
Plumbing Marketing
Why are my plumbing Google Ads getting clicks but no calls?
Why plumbing Google Ads get clicks without calls: uncounted calls, DIY and job-seeker searches, wide location settings, ad hours and landing pages.
Plumbing Marketing
How do I track which plumbing marketing books jobs?
How plumbing owners can trace each booked job to the marketing that produced it: tracking numbers, first-time callers, lead sources and cost…
Plumbing Marketing
How do I optimize my plumbing Google Business Profile?
Which parts of a plumbing company's Google Business Profile matter: categories, services, hours, phone, photos, posts and reviews, and when to stop…
Plumbing Marketing
How do I get my plumbing company into the Google map pack?
What decides which plumbers show up in Google's map results, why a hidden address and honest service area matter, and how long…
Plumbing Marketing
How much should a plumbing company spend on marketing each month?
Work out a plumbing marketing budget backward from booked jobs: what to count, how to price your own market, what agencies cost,…
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